Ibotta has filed a registration statement for its proposed initial public offering (IPO) with the Securities and Exchange Commission (SEC).
The number of shares and the price range for the proposed offering have not yet been determined, the provider of digital promotions and performance marketing solutions said in a Friday (March 22) press release.
Ibotta intends to list its Class A common stock on the New York Stock Exchange (NYSE) under the symbol “IBTA,” according to the release.
The company’s platform enables brands to deliver digital promotions to more than 200 million consumers through the Ibotta Performance Network (IPN), a network of publishers that allows marketers to influence consumers’ shopping habits while paying only when their campaigns directly result in a sale, the press release said. Since 2012, American shoppers have earned $1.8 billion through the IPN.
PYMNTS reported in…
