On 15th March, it added the following question to the FAQs section of the Odyssey website: “Why are you ending the Starbucks Odyssey Beta programme?”
“The Starbucks Odyssey Beta must come to an end to prepare for what comes next as we continue to evolve the programme,” came the answer.
According to the website, the Starbucks Odyssey programme will officially end on 31st March.
Users in the closed beta have until 25th March to complete any remaining Journeys, activities such as online games and quizzes that enabled members to earn NFTs and reward points. The project’s Discord channel was shut down on 19th March.
The move is interesting for several reasons, according to Frank Beard, Head of Marketing at Rovertown and a member of the RTIH Top 100 Retail Tech Influencers List.
On one hand, it was easy to dismiss Odyssey from the start. In a LinkedIn post, Beard said: “Despite couching their September 2022 announcement in “third…
