Getty ImagesAmerican rappers Snoop Dogg and Master P are suing supermarket giant Walmart and a food manufacturing company for sabotaging their cereal brand.
A lawsuit filed on Tuesday accuses Walmart and Post Consumer Brands of hiding boxes of Snoop Cereal and incorrectly saying it was out of stock.
Lawyer Benjamin Crump called it a “blatant disregard” of a black-owned business.
In statements, both companies point to low sales of the product.
Walmart said it has a “strong history of supporting entrepreneurs” and “many factors affect the sales of any given product”.
Meanwhile Post said: “We were equally disappointed that consumer demand did not meet expectations.”
Snoop Dogg and Master P founded their own food company, Broadus Foods, in 2022. According to its website, it produces breakfast cereals, pancake mix, maple syrup and more.
According to the complaint, cited by…
