With more than $7 trillion in assets, Vanguard dominates the mutual fund and exchange-traded fund landscape in the United States. Vanguard’s ETFs and mutual funds are go-to choices for long-term investors for many reasons:
- Vanguard funds tend to be low in cost. Vanguard has built its reputation as a low-cost asset manager, and it remains one of the industry’s lower-cost providers.
- Vanguard funds generally pursue simple, reliable strategies. Vanguard’s brand is synonymous with index funds, which, by their very nature, are uncomplicated in their approaches and reliable in their performances.
- Long-term investors can easily build well-diversified portfolios composed exclusively of top-rated Vanguard ETFs or mutual funds. Vanguard covers the bases with excellent choices among the three main asset classes: U.S. stocks, international stocks, and bonds. It also excels in more tightly defined strategies, boasting highly rated…


