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Looking across the FTSE 250 recently, one share that caught my eye is a well-known consumer brand. The share yields 7.9% and I reckon the company has potential for a lot of sales growth in years to come.
Despite that, the share currently sells for pennies. Should I buy?
If the shoe fits…
The FSTE 250 share in question is Dr Martens (LSE: DOCS). For many British shoppers, the Dr Martens brand needs no introduction. The iconic footwear has long been a wardrobe staple of groups from students to musicians.
Dr Martens has its origins in Britain, but the appeal of the brand (as well as much of its manufacturing) has long since spread internationally.
Brands and business
However, just because a brand is popular does not necessarily mean it makes for a good business.
Dr Martens is highly reliant on its boots. So if they step in or out of fashion, that can have more impact for sales.
The heavy boots may also…
