Authentic Brands Group — which in September closed on its $1.25 billion acquisition of the Boardriders portfolio that includes Quiksilver, Roxy, DC Shoes and other brands — has inked a new licensing partnership with BBC International.
According to the agreement, BBC will take on global design, wholesale distribution and sourcing for DC Shoes footwear and snowboard boots across the U.S. and Canada.
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Rooted in the early aughts of skate culture, DC Shoes’ next phase of growth and expansion is poised to navigate the delicate balance between tradition and innovation, Authentic said in an announcement.
“We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture,” David Brooks, EVP of action & outdoor sports lifestyle at Authentic, said in a statement. “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand…
