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The search for dividend income, big tech and bargain hunting were the most tempting themes for customers of UK investment platforms in 2023, according to lists of the most popular stocks picked this year.
FTSE 100 financial and insurance stocks dominated the top 10 net buy lists of the UK’s biggest investment platforms, with their generous dividends proving attractive to retail investors in an inflationary environment.
With just a few trading days of 2023 remaining, insurer Legal & General ranks as the most purchased share of this year so far among customers of Hargreaves Lansdown, Fidelity and AJ Bell, and rival Aviva is not far behind.
Susannah Streeter, head of money and markets at Hargreaves Lansdown, said the big insurers offered attractive levels of dividends backed by fairly stable business models….


