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It has been an impressive year for some shares in the flagship FTSE 100 index of leading companies. Indeed, the Footsie has hit new all-time highs this year, albeit with a fair bit of market volatility thrown in along the way.
But not all FTSE 100 shares have done well. One, for example, has lost around a third of its value so far this year.
There are potentially existential changes taking place in its industry that could see things get much worse even from here. On the other hand, this might turn out to be one of those turnaround situations that looks obviously like a bargain buying opportunity when seen in hindsight a few years later.
Strong position but suffering from industry uncertainty
The company in question is advertising group WPP (LSE: WPP). The holding company owns a number of leading global ad agencies, such as Ogilvy and Grey.
In general, that has been a license…
