Key Points
Coca-Cola (NYSE: KO) is one of the largest consumer staples companies in the world. It has the scale, marketing power, distribution might, and innovation chops to compete with any peer. It is also a Dividend King — a group of companies that have raised dividends for 50+ consecutive years — showing that it has a consistent business and places a high value on returning value to investors. There’s just one issue that investors need to worry about — buying the stock at a reasonable price.
Coca-Cola’s not on sale, but it isn’t overpriced
Coca-Cola is an attractive business, but it isn’t always an attractive stock. That’s largely because the business’ many strengths are so widely recognized. But there are some unique headwinds right now that have investors worried. Most notably there’s a shift toward more health consciousness among consumers that has Wall Street concerned that demand for…


